Star Wars: The Force Awakens is generating ldquounprecedented ticketing demand,rdquo according to the nationrsquos largest online ticket seller.
Fandango issued the first glimpse of ticket sales data for the hugely anticipated film. Fandangorsquos online traffic surged to seven times its typical peak levels, according the company, and pushed advance sales for The Force Awakens to a record-setting first day of pre-sales.
ldquoFor Star Wars, we have already sold eight times as many tickets as we did on the first day of sales for the previous record holder,rdquo the company said.
The previous first-day sales record was held by 2012rsquos The Hunger Games.The Brief Newsletter Sign up to receive the top stories you need to know right now. View Sample Sign Up Now
ldquoThis is an extraordinary time for the industry, which experienced unprecedented ticketing demand last night,rdquo Fandango said. ldquoMovie theaters are continually adding new show times on Fandango to meet the phenomenal demand. The enthusiasm for this yearrsquos most anticipated movie is out of this world and we expect it to continue all the way to its debut on Dec. 18.rdquo
Several major theater chains and ticket sellers (Fandango included) crashed Monday night after tickets were made available.
Another seller, the Alamo Drafthouse chain, notably became the first to issue an apology to fans for their servers crashing despite months of the chain preparing for the sale.
Disney releasing the filmrsquos latest trailer on Monday night doubtless helped fuel fan interest. So far the trailer has been viewed on YouTube 13 million times. Herersquos EWrsquos breakdown of the final Star Wars tease before release on Dec. 18.
This story originally appeared on EW.com
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